What We Do
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In an environment where influential content originates from an exploding number of information sources, Jodange addresses two specific needs through its SaaS enabled services.
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Publishing:
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Jodange powers in-article opinion analysis through matching and re-surfacing opinions extracted from the publishers content both on the site and across the publisher's network of sites. This includes those much ignored reader comments!
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Jodange has an innovative set of applications from the Opinion Lens and Opinion Stream to the Opinion Cloud that publishers and end users alike can utilize in order to better understand the conversation surrounding an article or blog of interest.
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Media Monitoring:
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Jodange has a range of services from Top of Mind service to W3 and the Opinion Feed that allow any organization to perform qualitative opinion analysis on who is saying what about their brand, market, products and competition.
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External intelligence monitoring:
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Allows corporations to track issues and the sources of these issues (opinion holders) from the exploding amount of content on the web Remove the need to scan headlines or read the whole article by just focusing on relevant opinions.
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Share of Opinions Analysis:
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Analyzes opinions (qualitative) rather than mentions (quantitative) about a company, product or topic. Adding that qualitative element to the quantitative factor significantly removes the random conclusions that "clip count" analysis is so often accused of.
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Opinion to Outcome
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Building predictive indicators that correlate opinions to tangible events in order to reflect the business impact.
More Information »
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Latest News
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"When you access a site from the home page, you need to know where you're going. But the more people access articles from RSS feeds, social media sites and apps, the more the home page becomes defunct," he said. "Our research found people will read the comments before an article to decide whether it's interesting enough, and this tool is a direct result that."
New Media Age
April 14, 2010
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Amanda Mesler, Chief Client Officer, Logica, said: "The Conversation Cloud is the perfect way for readers to get involved in the issues facing businesses and the world today - it's about getting voices heard. Logica is excited to be partnering with The Economist to spark conversations that will inspire and change the way people engage with content."
The Economist.com
April 13, 2010
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"There is no longer the notion that trusted information only comes from The New York Times," he says. "Once you get a handle on who is influencing your brand, that becomes actionable. " Influence analysis, analyzing digital breadcrumbs to see which individuals have the highest credibility and widest reach, should be a part of the overall text analytics strategy. "
KMWorld.com
February 01, 2010
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"When the sentiment data above is measured along with other metrics like stock prices and Google search results, public opinions about Goldman Sachs become increasingly more tangible and useful for journalists and analysts. People generally assume that a drop in Goldman's stock price is indicative of worsening public sentiment, but stock price analysis alone leaves too many variables uncontrolled to generate statistically relevant conclusions. This is just one example of how data analysis tools will improve as we continue to embrace Web 2.0. Very exciting stuff."
Chuck Marvin
January 31, 2010
More Jodange News and Press »
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Demo's and Awards
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Demos:
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Media Monitoring demo - shows how the Top of Mind application is used to track topics of interest across traditional and social media in order to identify sentiment trends, key influencers and what they're saying.
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Publisher demo - shows how sites can drive redirects back to the site using opinions extracted from their existing content as well as keeping readers on the page for longer.
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Awards:
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